Promotional Coasters your Tool to Brand Awareness

Promotional Coasters your Tool to Brand Awareness

Author: Gareth Parkin

Any marketing endeavor is complete only when you are able to make your clients feel that they are important to you. This may sound simple, but can be as difficult. You cannot afford to call up your clients every week to remind them of you. On the contrary, you cannot leave it up to your fate, thinking that you have done enough to keep the client reminded. How do you reconcile between these? Make a strategy so that you don’t need to get into direct contact with your prospects but keep the prospect immaculately reminded of you, your business, and how he would benefit from you. This is where promotional products help.
Distributing promotional items is indeed a cost effective way of reaching out to your clients and prospects. Nowadays, not only small businesses are taking resort to promotional item distribution as their mode of advertising, even the majors are adding this in their marketing budget because of the personalized contact that can be gained through distribution of promotional items.
Promotional coasters are an effective promotional item. Cost effective and large enough to display your marketing message in a readable format, you can distribute printed coasters among your existing clients, design them for office use, home use, and distribute it among your prospects with a hope of staying in their foresight. Whatever may be your objective, printed coasters make great promotional items as these can be completely customized to incorporate your logo, colors, and marketing message.
Some tips!
Categorize your clients - Refrain from distributing the same set of printed coasters to everyone. It will not be so effective. On the contrary, categorize your clients, their office environments, and their outlook and design your printed coasters accordingly. I knew someone who once visited a client’s office to get a look at the desks, tables, etc and accordingly had his coasters printed and designed. Believe me! It worked immensely.
Decide upon the usage - You can distribute printed coasters for office use as well as home use. Remember, a design that is appropriate for office may not be appropriate for home. For example, a printed coaster designed for an office may contain some motivation phrase, some work related quote, etc. This, I am afraid, will not be that much appreciated in a household, where designs are more in use.
Be focused on quality - Quality of promotional coasters you distribute goes a long way in creating your reputation. No client of yours would like to use your printed coasters if they look cheap and have irritating colors, etc. This would in fact, be harmful for your reputation than being neutral. Hence, be careful while deciding upon the quality of your printed promotional coasters. I m not telling you to spend beyond your limits but quality should certainly be a criteria as it would also act as a tool in setting your position above your competitors, who would also be into some sort of marketing activities. A great idea is to try innovative design ideas and marketing message that does not directly tell about your company, but leaves a firm message of the knowledge you have and why it would be beneficial for the client to have you as his supplier.